Dear AI Enthusiast

I started 4Fsh in May 2023 in Cambridge, Massachusetts, for a simple reason: teach people to fish. Not hand you a catch, not gatekeep prompts. Teach you how to work with machines so your work sounds like you, moves like you, and scales without losing you.

Since then we've worked with, and helped, more than 160,000 people. Employees from Pfizer, Coca-Cola, Google, and the State of Massachusetts have come through our doors looking for the job security that comes with knowing how to use AI. So have founders and tiny teams with no safety net. Same energy. Same promise.

We pushed early where it mattered. We were early in jailbreaking models so others could harden them. We were one of the first to discover Generative Engine Optimization and prove it was something any marketer can pull off. When the world wanted AI to sound "more human", we built tools that helped AI sound like you and not anyone else.

On the boring side, we ship results: one team saved a month of work in under a week, another cut down the average time per client by 80%. We've delivered custom LLMs, built air-gapped LLM solutions where data couldn't leak, and run cutting-edge projects just to see what's possible. We make the complicated usable. We prefer proof over pitch.

4Fsh is named for the lesson. We're here for teaching people how to fish. And why is the fish without an I? Because we remove the "I" and the work gets cleaner. It's not about me, or my team. It's about you shipping better, more efficient, and truer work.

If you're new, start anywhere. Our blog is free to read and learn. If you've been here for a while, you know the rhythm. Members get hands-on automation lessons and discounts on our tools. We'll keep building what lets you keep your voice and edge, and we'll be here if you want to reach out for some extra help.

We'll teach you to fish.

- Sagger Khraishi

Founder, 4Fsh